Every blog can benefit from a purpose statement. Actually, two. One for the readers, one for the writer.
Here are some questions to help prompt your thinking::
1. How do you want readers to feel when they leave your blog?
2. What do you want them to do differently when they leave your blog?
3. What do you hope they turn to your site first for?
4. What are you obsessed with?
5. What are you an expert in (your unique experiences and circumstances that give you a valuable perspective)?
1. What posts feel like drudgery? (stop writing those)
2. What posts get the most comments that mean something to you? (this is where your passion and the readers needs intersect, pay attention to these posts)
3. What posts do you get nervous about before you hit publish. (these posts are near and dear to you and feel important)
Here are some books that have helped me be intentional and purposeful on my blog and in my life:
Invitation to Solitude and Silence by Ruth Haley Barton (haven’t read the entire thing)
Choosing Rest by Sally Breedlove
Margin by Richard A. Swenson (pretty good read if you need to be convinced that Margin is important, if you already are convinced of that you can skip this book)
Turning PRO by Steven Pressfield (LOVE this one) YES.
So Good They Can’t Ignore You by Cal Newport (still reading this one but I’m a Cal Newport fan)
The 4-Hour Workweek by Timothy Ferriss (I really only read the first half and it was well worth it I would have paid full price just for the chapter on Time Management the second half got a little crazy to me)
Ignore Everybody by Hugh MacLeod (one of my all time favorites) rated PG-13
The War of Art by Steven Pressfield (every creative should read this book) Might be rated R or PG-13, I lost my copy and haven’t read it in a few years but remember it impacted my creativity. Getting another copy is on my to do list.
Knowing the purpose of your blog (or of anything for that matter) will help you make decisions.
Here’s the purpose statement for Nesting Place. I tweak it from time to time, it’s normal for it to change and grow and adapt as things tend to do:
Nesting Place gives hope and motivation to women to find contentment and embrace the home they are in, fill it with meaningful beauty and enjoy the risk and adventure of creating a purposeful home that suits their family all while chanting “it doesn’t have to be perfect to be beautiful”.
It’s a mouthful but I wanted to fit it all in one glorious run on sentence.
When I feel lost or like I’m going off track, I’ll look back at that statement and see if that’s what I’m doing. My goal is for every post to fall into the purpose of my blog. From sponsored posts to guest posts to DIY projects and series–if it doesn’t past the purpose test, I probably don’t need to be writing about it at Nesting Place.
Then, I can’t just have a purpose statement for the readers, I need to have one for myself too.
Nesting Place is an outlet for my obsession with all things home. I continue writing because I find joy in encouraging others to love their home, I love the community with kindred spirits, it helps me practice the discipline of writing, I’ve earned credibility and influence and want to use that wisely, and I’m able to contribute to the family income.
The amount of time I get to spend at Nesting Place is directly related to the income I can generate.
Nesting Place is my dream job.
Have more questions about blogging? I recommend the ebook Simple Blogging. And also this fun little blogging series that Kate from Centsational Girl put together, the links to each post are at the bottom.