Pinterest and Blogging :: The Good, The Bad and The Huh?

As I mentioned yesterday, Pinterest was the second largest referral for Nesting Place this year {only Stumble Upon surpassed it}. I thought I’d share a few things I’ve learned so far about using Pinterest.  If you aren’t familiar with the site here’s what Pinterest has to say about itself.

I’m not sure what happened in September but, since around September, Nesting Place has received over 100,000 hits from Pinterest.  According to that graph unless Pinterest blows up next year they will most likely be the highest referral for Nesting Place for 2012.

Low tech spying

You can learn so much by what people are pinning from your site.  To find that information all you have to do is go to one of your photos that has been pinnned {I have a “my own house” board so I click on one of those photos at Pinterest} or pin one of your own photos from your site and then click on it to make it big…

Then over there on the bottom left you see “Also from thenester.com” or whatever your site is. Click on that and for me it takes me to pinterest.com/source/thenester.com where I can see all the most recent pins that originated at Nesting Place…

OR {edited with smarts from your brilliant comments} if you aren’t on Pinterest a much simpler way is to type in pinterest.com/source/thenester.com and replace “thenester.com” with your own site URL.  Then bookmark that so you can easily click it whenever you need a pin-pick-me-up.

And it takes you to page with all the most recent pins from your site.  For a house blogger like me this page is pure gold.  From this screen shot alone here’s what I observe::

1. Wow, someone pinned an AD from Nesting Place {do less be more} THAT is huge, DaySpring and I work together to have fantastic ads and the fact that this ad has been pinned over and over tells me we are onto something.

2. I see three pins from my 31 day series from back in October, Wow!

3. People are still all about wreaths and I am so glad because I love wreaths

4. That sunburst mirror has yet to run its course  {it’s the most popular/viewed post here at the Nest}

5. I can see people’s comments! Oh my word this is AMAZING.

6. The “20 ways to decorate with book pages” graphic has paid off which leads to my next point…

Pinterest Changed the Way I Use Photos at Nesting Place

I noticed traffic coming in from Pinterest and many of the pins linked to odd photos where people had to remind themselves in their comments of why they pinned the photo.  I thought I’d experiment and make it easier on pinners who might want to pin a great photo with words so they wouldn’t have to remind themselves what it was.  This photo gets pinned/repinned a few times every day.  When it came time for me to write the post about how I decorated for my sister’s book signing party, I knew I wanted to make a graphic that would be pin-friendly. For that post it meant one with words and a close up of an interesting, eye-catching book page flower.

DIY embellished throw

Here’s another example of putting the words on the photo to help explain what the post is about.  I usually don’t take the time for a watermark unless it’s for the vanity shot that I want people to pin.  Then I’ll sometimes add in a little thenester.com just in case the photo is incorrectly sourced.

Make sure your graphics are pinable

I still need a lot of practice on this one.  I’ve only been doing my own graphics for a few months and I have a lot to learn but, don’t forget that people will pin your graphics too.  Most of us see photos on Pinterest in this tiny version so, it helps if your graphic is somewhat legible when it’s pinned and viewed at this size.

I wanted to make sure the graphic at the top of this post was Pinterest friendly just in case anyone pins it so, I put the post in preview and quickly pinned the graphic just to test it to see if it was legible in the small photo that you see at the Pinterest site.

You can see it there on the top left.  You could read the words ok so it was good enough for me.  So I quickly deleted the pin because this post was not published yet, I just wanted to make sure my graphic was pinable/readable.  Clearly I’ve become a Pinterest pimp.  And I love it.

Make it easy for pinners to pin from your site

I use a  wordpress plug in called Pin it on Pinterest that lets me attach a pin button to the bottom of a post and then write in my own description and choose a photo that will automatically appear when people click the “pin it” button.  People can delete the description and write their own, but, I’m guessing most won’t. Check out the Pin it on Pinterest Plugin site for a video tutorial it’s really easy and I would think a great addition to any blog with photos.

 Create Boards that Work For You

Besides the obvious Pinspiration boards for every room of the house, season, dream, style and such I’ve also used Pinterest for a few other things.

1. To gather information for a series–most of the posts for my 31 Days of Lovely Limitations came from photos I collected in my Unusual Uses pinboard

2. To source ideas for craft day–this was Reeve’s idea, she started a Crafty Day board and then invited me to join, such an easy way for us to collect great craft day ideas

3. To document my own house photos.  Ok, so I feel like an idiot every time I pin a photo of my own house but, there’s something to be said about having a board with all photos of your own stuff.  When I find a less embarrassing, actual use for it, I’ll let you know but, for now, I just like having it.

Now for the Huh part


Back in September sales for the two ebooks I promote {Lazy Girl’s Guide to Slipcovers and How to Paint Furniture Like a Real Pro} started doubling. It didn’t take long for me to realize that people were coming from Pinterest directly to my Paint Furniture Like a Real Pro post.  Seeing all those pins of a poorly lit hutch taken at a weird angle really made me wish I would have taken the time to take a better photo.


Here’s a screen shot of the hits over the past year on the post I did about painting furniture and how I used Mandie’s ebook to guide me.  This post got about 85,000 page views this year and 51,000 of them came from Pinterest just since September.  And that post is old– from July of 2010.

(UPDATE:: 48 hours after I recorded December’s sales and then made the changes I’ll tell you about if you keep reading–we are up to 81 sales! WOW!)

And here’s a little monthly list of the ebooks sold via Nesting Place for Mandie’s Painting Furniture book.  You can see a definite jump in September. In November Nesting Place got over 40,000 hits from Pinterest–22,000 went to the  how to paint furniture post that talks about the ebook.  I think I might have pinned this photo/post one time–all the other pins were from readers/repinners and such. Yippie, right?!

 

BUT….

{this is the part where this post gets long and wordy and dramatic. hold me?}

Wow.  So, just today I actually clicked on that post and checked it out.  The two photos were horrible (remember it’s an 18 month old post~maybe my photography skills have improved!?).  There was no before photo. I went back in and updated photos for the post but, the old photos that were already pinned will continue to be passed around.

I titled the post How to Paint Furniture Like a Real Pro…if you are a regular here and know my personality, I don’t think it was a put off that I didn’t actually explain step by step how to paint–I told how I did most of the painting in my unconventional imperfect way  and then I got stuck at the table top so I contacted a professional, a friend and sponsor of Nesting Place who I encouraged to write an ebook.  She walked me through the steps and I used the post as a jumping off point to introduce her ebook to you, much like I did with the slipcover ebook.

I got about 50 comments at the time and there were no reactions that I tricked anyone into reading a post about how to paint furniture and then baited and switched.  I think mostly because I pretty much tell you every single thing I know how to do {Ok, so I’ve never told you how I organize my refrigerator–oh wait, I did tell you that} so the regular Nesting Place community seemed to totally get that the post was a cleverly titled intro to my friend’s ebook.  You all are pretty honest in the comments and I try to be sensitive to stuff like that so I felt like the post went over fine.  I think you know me well enough to know if I promote something it’s because I think it’s worth it.  And I’m not ashamed to promote something that I think is valuable.

Today, I also read the last two comments left recently and the commenters were really mad and feeling like it was a bait and switch.  The comments accused me of advertising a DIY  on Pinterest and then trying to sell something.  It’s not like I never get negative comments, trust me I do but, these comments made me think.  Then it hit me, they see all these people pinning it saying “How to Paint Furniture” which is what I called the post~and they expect a step by step DIY in the post and they think that I am trying to trick people.  It really made me think about the title because my intention wasn’t to mislead it was to truly share how I paint furniture–which was by getting Mandie’s advice–which anyone can do if they read her little book. And which in the context of Nesting Place isn’t trickery at all. So, I think the titled translated fine for this nice, forgiving, you-know-me-and-trust-me-{hopefully?}-community but, when some people click over from Pinterest, they feel mislead.  Which is something I never expected.

 

Part of me totally gets that but, there have been a zillion times I’ve clicked on a pinterest photo and it turned out to be a photography or cooking ebook or a product in a magazine and I haven’t felt tricked,  I felt like the pinner was trying to share something they thought was worthwhile.  But, really it doesn’t matter what I think, it matters what the people clicking here from Pinterest think–because for some reason there’s a lot of them and I don’t want them to think Nesting Place is a Tricking site. A let down.  A site of lies.   Am I being too dramatic?

According to my Pin it on Pinterest button, that post had been pinned/repinned over 29,000 times (updated to 174,00 times) I’m not really sure what to do about that.  I don’t want 20,000 people coming here only to feel like I tricked them–even though it’s most likely not my pin they are even clicking on and I have no control if the pinner describes it as “The best DIY ever on painting for free with a million dollar giveaway you must click”,  for example.  I’d rather not sell any ebooks and have those people want to hang out at Nesting Place than sell a few more and have most people feel tricked.  Although I have no idea if most people felt tricked or just a very few.  It’s definitely something to think about with how photos get labeled at Pinterest~so I’m keeping that in mind for future post titles.  I think I’ll call this post Everything You want to Know About Pinterest Plus a Free Million Dollars just to test it out.

I did make a new graphic and pinned it one time.  And for the record within hours it was repinned numerous times and I sold eight books in a matter of hours which really just confirms that people do trust their fellow pinners and also that people want to know how to paint furniture and are willing to pay for an ebook about it.

I made sure to mention in the description of my pin that this is an ebook. I didn’t put it in the pink title though.  That’s a choice I made, I actually am trying to sell something, but there’s a balance between yelling “hey here’s a book for sale” and tricking someone and maybe this pin does a little better job of being attractive and  creatively up-front. But, I cannot control how other people pin it.

UPDATE:: September 16, 2012, I did put “ebook” in the graphic, after a few more comments about my trickery, I couldn’t take it any more.  However, I have a feeling putting the word “ebook” in the graphic will not stop the fact that people will feel tricked depending on what the pinner who they clicked from wrote in the comments.  Really, you cannot control that part.

There was one other thing I could do. Since I recently installed that plugin I could preload my choice of photo and description into the pin it button…

Now when someone pins from Nesting Place Pin it button, MY description will automatically go in the box so they will have to manually delete it to write something else.

So I’m hoping that can control a little what people expect when they click on the pin to find out how to paint furniture.  But, for the most part that’s out of my hands.  We all know there are a bagillion blog posts, books, ebooks, and videos we can watch about how to paint furniture.  We can all find out that information for free–just google it, you can have days and days worth of free, furniture painting information. The problem is, we prefer to get our information from someone who’s actually used a method and was happy with the results.  And I’m guessing that’s the majority of who’s pinning.

So what are your thoughts, have you found a great plugin?  Have you learned a Pinterest secret?

 

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Comments

  1. Thank you for sharing this. You made me realize that Pinterst has a great influence and that Pinterest is able to use as a ‘promotion tool’. I personally think you did not try trick people. But sometimes it can be hard (for some people) to understand what you are saying. I think that is the negative effects of this whole Social Media thing. Sometimes the words come up different than how you would say them. However, back to your blog. I love your photos of your own house! So, thanks for sharing! Kind regards, Lysanne.

    • I recently came across your blog and have been reading along. I thought I would leave my first comment. I don’t know what to say except that I have enjoyed reading. Nice blog. I will keep visiting this blog very often.I’ll use this information for my essays.

  2. I’m so bummed that my /source/… page doesn’t seem to be working right on Pinterest. :( I KNOW there is stuff Pinned from my site, and a few of them show up in the thumbnails of the “also from…” section, but if I go to the /source/… page, only 2-3 of them show up. Has anyone else experienced this?

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  4. I found your tutorial through Pinterest. I have a fledgling blog, but I’ve been taking note of how other bloggers are using Pinterest to promote their site. I saw how popular pins were that used graphics, so I am trying to do that for many of my posts. It will be a matter of time to see if this pays off. I am really thankful that you shared your experience. Do you have any other tips for running a successful blog?

    • I enjoyed you post much @Nester. I likes your writhing. @Cancel Yes, you can use pinterest for driving traffic to you blog. Use many graphics and pin them. You need to link you blog to you pinterest account. Build good relation with other users in pinterest. To promote your blog you need many pinterest followers.

  5. Oh, by the way. When I was researching incorporating graphics, I looked up the dimensions of a Pin so I could create the right size file on Photoshop. One site suggested no more than 600 pixels, so that is what I made my first graphic. But another site called Computer Buff recommended no more than 554 pixels (horizontally). The vertical can be as long as you want (as some people seem to copy the entire blog post in one pin!). Hope this is helpful.

  6. Thank you for this! I don’t have a personal blog, but I maintain the FB and Pinterest pages for the university where I work. I’m going to share this information with my team as well as our interns!

  7. I just wanted to let you know that I’m glad I read this, because feeling like I had followed a bait-and-switch was EXACTLY what it was like when I got here by, you guessed it, someone pinning your pin on Pinterest. I felt like I was being directed to a DIY tutorial from another simple person who had figured out how to paint furniture better, and all I learned was that you didn’t, and you want me to pay $10 to learn how. Not only do I have no idea if it’s a scam or not, but to be honest, that information isn’t worth $10 for me. That’s about as much money as I’d like to spend on half the project I want to complete. So, I felt like I’d been sincerely mislead by both the pinner and the blogger (you). But, after reading this, I realize it wasn’t your intention. I’m glad I read this, so that I can confirm your suspicions that it’s still being pinned without the advertisement for an e-book, which leads people like me to your website feeling like we were tricked, and also say that some of us will take the time to read this and realize that this wasn’t your intended goal. Thanks for writing about it. I’ll still keep up my search for finding these tricks for free, or at the least for a much lower cost than $10 for an 83 page e-book, but I won’t leave here feeling angry and upset.

  8. I do woodwork and have painted furniture and opened your pin to compare techniques. Yes I felt it was a bait and switch, after reading the comments and your take on the situation on your site I still feel like it was a bait and switch. Sure there are tons of things you open up only to find a picture or a dead end but in the end if everyone posted only advertising Pinterest wouldn’t be very useful. I get enough spam as it is. You stated Mandie coached you along step by step and i guess that is what I expected you to be passing along. I think your projects turned out great but I have to say especially now that so much stink has been raised on the pin “Nester” will be an easy name to remember to avoid opening. This information is free but takes some research to find it and then your not sure it is going to turn out nice. Pinterest users build a bit of trust in their fellow pinners when it comes to these matters, you say your only passing along a good deal…. I think you were misleading people to reward your friend for so generously offering the information to you.

    • You can’t help what people pin. If someone pinned it, they obviously found it useful. By your logic, no one should ever sell something or review something online, because a user MIGHT pin it and fail to mention in the description that it’s a product for sale or a review of a product for sale.

      If the WRITER is knowingly pinning something like that, and omitting that information from the pin, that’s one thing. But as bloggers, we cannot help what OTHER people pin.

  9. Hi there! I’m a new follower after finding what sounds like your most popular pin on “painting furniture like a pro”! :) I have to admit, I was disappointed that you didn’t share your method since I’m looking to paint some furniture but I appreciated your humor and really enjoyed reading your post. I’m surprised that so many people think it was tricky and what not – I do not feel that way. I just want to say that you are fine, people are crazy, and I have found tons of pins leading to the complete opposite of what I was expecting. While I was hoping for more when I clicked through to your post, I enjoyed reading it and did not at all feel tricked. I am now looking forward to checking out the rest of your blog! :)

    Brie @ Breezy Pink Daisies

  10. In your opinion, is it worth the time and effort of a retail online business to take the time pinning product pages, articles, blogs, press releases and so forth? I have been wondering this for some time, haven’t seen much by way of results since we joined Pinterest and don’t know if it’s our approach, tactics or if we’re just wasting time trying to target a market that isn’t in “shopping mode” when they encounter our material.

    Any advice would be greatly appreciated.

  11. Do you have a tutorial post on how to make the pin-worthy graphics you use to describe posts?

  12. I do NOT have a website. I am just someone who LOVES Pinterest and all it’s information! I found through Pinterest and read both this and the how to paint furniture. I do not think there is any “trickery” used. I really feel about the same way you do about the whole mess. Pinterest is strictly voluntary on all of our parts. It is about sharing ideas as best as I can tell….and to even show off a little! LOL. Keep up the good work! And BTW…I hope to be one of those purchasing an ebook soon!

  13. When I saw the pin on pinterest I actually thought I would get tips on how to paint like a pro. So am I disapointed? No, not really you don’t always find what you’re searching for on the internet sometimes you even find something you didn’t know you were looking for! And this time I found your blog and I couldn’t be happier!

  14. Guess I’m a bit late to this post! But I did find it on Pinterest — clicking through on a pin that had your pinnable graphic. Thanks for the tip on making pinnable graphics. I *definitely* need to do that! And yeah, I can relate on crummy now-gone pictures being pinned. Sometimes I cringe to see what people have pinned from the baby days of my site. But thank you for a great blog post! Very inspiring, and I will definitely be putting your tips into practice.

  15. Eileen lonergan says:

    Thank you for this excellent post and what an engaged group of followers, such great feedback! I have a post on my blog, How To Verify Your Website with Pinterest http://www.eileenlonergan.com/how-to-verify-pinterst-with-your-wordpress-or-squarespace-site-using-meta-tags which actually may send you even more traffic to your site, which is beautiful by the way!

  16. I read your comments after following your pin on how to paint your furniture. I was a bit surprised by the lack of information and the shameless plug.
    It is not the fact that you refer people to a book, I love referrals and I love a good book, but it is the way you wrote it….I, an amateur, successfully painted my table professionally and you can too, if you follow my advice, but wait, ONLY if you buy Mandy’s book, blah, blah, blah.
    It is an all out plug for a book sale and not really in the spirit of the pin title, even though you explain and explain and explain and explain….

    Boring. Seriously, boring.

    No, the readers who feel tricked will not return to your site, they are no longer interested in you and your tricks.

    The kind comments are from kindly souls who don’t sweat the small stuff.

    Me? I don’t really care enough and i doubt i’ll be back. It was a plain old trick and I fell for it! Unfortunately, I’m sure I’ll follow another of your misleading pins in Pinterest and I will land on on your site again! Your writing was misleading and hey, even I can write a blog about slapping on some wall paint on my furniture – why would i want to read about someone else’s amateur attempts??!!! I guess I sweat the small stuff and don’t really want to read your excuses. Boring.
    Good luck with your sales, I believe that is your ultimate goal and you have generated enough controversy to keep the sales up. Now THAT is fascinating!

  17. I LOVED that you were honest about how you painted all of the furniture. I loved that you differentiated between what you felt needed a more professional approach, and what just needed ‘good enough’. Though I was glad to know how you did both, I actually pinned the photo because it had a link to that ebook!
    I don’t usually follow blogs, but I will be checking yours out from time to time!

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  20. I’m in the process of starting my blog and due to my over planning I wanted to read up a bit on gaining traffic, especially on my favorite site Pinterest. With that said, I am glad of your tips and most importantly, honesty. Looking at the reaction from one single post has given me great insight as to what to do, not to do, and in the end not care. I didn’t come here from paint like a pro, but from this pin on Pinterest so I had to go back and read that post. And honestly from what I seen from it you have gave great tips and inspiration for FREE on that post. Plugging your sponsors book was a bit “sales-y”, but it was mentioned early enough in the post to expect it. I think the biggest issue is that people expect all information on the internet to be free and some of the most important stuff is not. There is nothing wrong with paying for something if it will enhance your life in some way. If I were looking for that information, came to your pin, and decided that I didn’t want to buy the book….I still would’ve walked away with color information, simple tips, and inspiration. You still shared something with you’re readers. I guess as someone who has worked online for years I realize that bloggers invest tons of time and energy into their work and deserve to monetize and make compensation. I guess I’m someone who does not think value comes free either in all cases. I AM a person who does sweat the small stuff sometimes, but a person earning a living from their passion in exchange for value is always something I get behind. But as the saying goes, you cant please everyone all the time, whether you promoted a product or gave a full tutorial someone would’ve still complained about you. What matters is the people who appreciate you and your efforts, as that will always be the reason behind what we as humans decide to do.

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